return Home

DCN: Americans want platforms to be transparent about the content in their news feeds

Americans recognise the tremendous power that internet companies like Google, Facebook, and Twitter have over the news and information obtained on these platforms and they question the practice of filtered content. Via Digital Content Next

The Knight Foundation and Gallup examine consumer opinion on curated content in their new report, Major Internet Companies as News Editors. The research shows that consumers are more negative (54 per cent) than positive (45 per cent) about the idea of major internet companies targeting information to individual users based on their interests, internet search activity, and web browsing history.

Interestigly, younger respondents are slightly more positive about receiving targeted information (51 per cent) compared to adults, ages 35 to 54 (46 per cent) and adults 55+ (39 per cent). However, across demographics, on thing is for certain: Consumers want full transparency. Nearly nine in 10 adults believe that internet companies should be transparent about their methods for delivering content and should publicly disclose the algorithms they use.

 

Major internet companies as news editors ()

 

Read the full article by DCN here.

 

More like this

Chart of the week: Instagram, not Snapchat, is the platform of the hour

As we begin building towards DIS2019, read the DIS2018 special report

Chart of the week: Social media users notice spam increase

Why brands doing native advertising should partner up with publishers

  • How DriveTribe has found gold dust in engagement

    In less than two years the global automotive online community platform, DriveTribe has grown into a thriving social ecosystem with one of the most engaged audiences on the planet. Monetising from engagement, and not scale, was the next logical step, explains DriveTribe CEO Jonathan Morris.

    6th Nov 2018 Features
  • How brand extensions can transform a media business

    Created in the midst of the digital boom of the last decade, Active Interest Media (AIM) has made a name for itself as company that has innovated in media brand extension. Across its five core media channels of magazines and websites it has developed a business that leverages the audiences that it has curated, and the expertise of its editorial and commercial teams, to offer a portfolio of services to readers and advertisers.

    5th Nov 2018 Features
  • Has the time come for content micropayments?

    In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money to read individual articles. Yet until fairly recently, monetising content in this way has been thwarted by the lack of a simple-to-implement, user-friendly solution and a fear that consumers simply won’t pay.

    9th Nov 2018 Features
  • Five key media tech trends from October

    The line between media and politics disintegrated in October, as Facebook hired Nick Clegg to head up global affairs and communications. We’ve got that and the rest of the month’s top media tech trends for you here. 

    6th Nov 2018 Features
  • Here's a timeline of Meredith's purchase of Time Inc. and what's been happening

    Meredith has completed the sale of the Time media brand to Marc and Lynne Benioff for USD $190 million. In a release dated November 1, the American media and marketing company announced the completion of the sale, which was first announced September 16, 2018. 

    6th Nov 2018 Deals
Go to Full Site