return Home

DCN: Americans want platforms to be transparent about the content in their news feeds

Americans recognise the tremendous power that internet companies like Google, Facebook, and Twitter have over the news and information obtained on these platforms and they question the practice of filtered content. Via Digital Content Next

The Knight Foundation and Gallup examine consumer opinion on curated content in their new report, Major Internet Companies as News Editors. The research shows that consumers are more negative (54 per cent) than positive (45 per cent) about the idea of major internet companies targeting information to individual users based on their interests, internet search activity, and web browsing history.

Interestigly, younger respondents are slightly more positive about receiving targeted information (51 per cent) compared to adults, ages 35 to 54 (46 per cent) and adults 55+ (39 per cent). However, across demographics, on thing is for certain: Consumers want full transparency. Nearly nine in 10 adults believe that internet companies should be transparent about their methods for delivering content and should publicly disclose the algorithms they use.

 

Major internet companies as news editors ()

 

Read the full article by DCN here.

 

More like this

Chart of the week: Instagram, not Snapchat, is the platform of the hour

As we begin building towards DIS2019, read the DIS2018 special report

Chart of the week: Social media users notice spam increase

Why brands doing native advertising should partner up with publishers

  • Behind Time magazine covers: a Q&A with DW Pine

    Chronicling the nation’s issues, events and history as it happens, Time magazine shies away from nothing and creates emotional impact in an instant. Time magazine is known for its iconic covers, something D.W. Pine, Time’s creative director, recently called “one of the most iconic pieces of real estate in journalism.”

    14th Jan 2019 Features
  • How Thomas Cook resurrected a print magazine that died in 1939

    One of the greatest successes born from the new Thomas Cook Media and Partnerships division within the Thomas Cook travel agency was the rebirth of the printed magazine, The Excursionist, originally founded in 1851. Speaking at FIPP Insider in London, Ed Marr, group head of commercial publishing, media and partnerships at Thomas Cook Group, explained how an integrated multi-channel media offering within the holiday retail company made this possible.

    14th Jan 2019 Features
  • The Atlantic launches "Unthinkable": 50 Writers. 50 Essays. 50 moments that define the Trump presidency

    As we near the midpoint of the Trump presidency, The Atlantic has cataloged the 50 most norm-bending moments of the administration, analysed by 50 of The Atlantic’s writers and contributors. The digital report, “Unthinkable,” enumerates the incidents that would have been unimaginable under most any previous US president, Republican or Democratic.

    14th Jan 2019 Industry News
  • It’s nearly 2020 and print publishing still matters: How print and digital can build better subscriber experiences

    Rumours of the death of print media have been greatly exaggerated. While online publications have been experiencing tremendous growth in recent years, the fact is that 58 per cent of subscribers still describe themselves as primarily print-oriented, and 60-80 per cent of publisher revenues are still generated from print. It’s true that the majority of print-first subscribers are older, but that doesn’t mean younger audiences won’t pay for print. They will, and they do.

    16th Jan 2019 Opinion
  • How Beano used data and insight to give digital life to a print brand kids love

    The longest running British children's comic magazine, Beano, has gone through a huge revolution in the past two years transforming itself from a purely print magazine into a global digital platform. At the recent FIPP Insider event in London, Hayley Granston, commercial MD, Beano Studios, UK, explained how they used data and insight to reinvent the iconic British brand for today’s tech savvy kids.

    10th Jan 2019 Features
Go to Full Site