By comparison, more than half (51.8 per cent) will use Facebook at least monthly this year—a user penetration rate more than double Instagram’s.
Though Instagram hasn’t grown as quickly as Facebook usage in France, it has been steady. eMarketer expects user growth will rise 21.4 per cent in 2017, and adoption will continue to rise by double-digit percentages through 2019. By that time, uptake of the social platform will have spread to 24.6 per cent of the country’s internet users.
Instagram is the most popular among France’s internet users ages 12 to 34, with penetration highest (61.7 per cent) among 18- to 24-year-olds this year. For those ages 12 to 17 and 25 to 34, penetration will be 35.1 per cent and 32.1 per cent, respectively.
Even with steady user growth in the coming years, older groups’ usage rates will remain well below those of millennials and teens. Less than 11 per cent of internet users in France aged 45 and older will access Instagram regularly this year.
More like this
On the first day of the Digital Innovators Summit (DIS) in Berlin this week Linda Ligios, managing editor of the Springwise innovation intelligence company, revealed the findings of a new innovation report into AI and the future of work.19th Mar 2018 Insight News
Anybody doing business in the digital realm should be able to tell you what GDPR is. Spelt out, it reads General Data Protection Regulation and constitutes a major EU data protection law update, coming into effect on May 25, 2018.12th Mar 2018 Insight News
In this week's episode of Media Voices, Peter talks to the Scottish Wedding Directory's Chris Phin about the best way to monetise a niche vertical and switching from tech journalism to covering the wedding market.12th Mar 2018 Insight News
Worldwide, ecommerce growth is primarily being driven by consumers using their mobile devices, phones and tablets, to acquire goods and services. According to eMarketer estimates, retail ecommerce sales reached US$2.3 trillion in 2017, a 23.2 per cent increase over the previous year.5th Mar 2018 Insight News
When I look at the state of mainstream media, I can’t help but ask the question. Why are so many news publishers pivoting back to paywalls when they didn’t work for most of them before?12th Mar 2018 Opinion
While digital titles specialising in health and well-being are showing strong growth in developed markets such as Finland, the next step is to lead consumers from inspiration to transaction, and to go global, says new FIPP board member Kaisa Ala-Laurila, CEO of A-lehdet in Finland.12th Mar 2018 Features
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.19th Mar 2018 Features
Maureen Hoch, editor of Harvard Business Review’s HBR.org on Monday provided insight into the experimental work HBR has been doing with new media formats in the past year to reach and engage audiences, including subscribers, in new ways.19th Mar 2018 Features
“The notion that print is dead is not accurate. I think print isn’t dead, it’s just different. Gone are the times where you can operate with an inflated rate base or 12 times per year as a standard. And I think gone are the days too where you were just concerned with whether there was enough fax paper in the machine where you got all of your signed insertion orders back. Those days are behind us. But print for many companies, Bonnier included, is still profitable. It’s just not at the margins that we once enjoyed. And I feel strongly that brands that sit one or two in a category or vertical can thrive if managed correctly.” - Eric Zinczenko, CEO, Bonnier Corporation12th Mar 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next