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eMarketer: Instagram audience in France still growing

According to eMarketer's most recent estimates of Instagram adoption in France, nearly one-fifth (19.8 per cent) of the country’s internet users, or 10.4 million people, will access the social network regularly in 2017.

By comparison, more than half (51.8 per cent) will use Facebook at least monthly this year—a user penetration rate more than double Instagram’s.

Though Instagram hasn’t grown as quickly as Facebook usage in France, it has been steady. eMarketer expects user growth will rise 21.4 per cent in 2017, and adoption will continue to rise by double-digit percentages through 2019. By that time, uptake of the social platform will have spread to 24.6 per cent of the country’s internet users.

Instagram is the most popular among France’s internet users ages 12 to 34, with penetration highest (61.7 per cent) among 18- to 24-year-olds this year. For those ages 12 to 17 and 25 to 34, penetration will be 35.1 per cent and 32.1 per cent, respectively.

Even with steady user growth in the coming years, older groups’ usage rates will remain well below those of millennials and teens. Less than 11 per cent of internet users in France aged 45 and older will access Instagram regularly this year.

eMarketer Instagram France ()

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