return Home

eMarketer reveals worldwide social network users forecast

This year, one third of the global population will be social network users, equating to more than 2.4 billion people. More than a quarter of the world’s population will be mobile social network users this year.

Just over 71 per cent of the world’s internet users will use social networks at least once per month this year. By 2021, social network penetration will expand to 73.1 per cent worldwide.

Mobile social network usage has become increasingly common. This year, 2.01 billion people, or 81.8 per cent of the world’s social network users, will use their mobile phone to access social networking sites.

Facebook remains the world’s most popular social platform. About 1.49 billion people, or 60.8 per cent of all social network users will regularly use of Facebook in 2017.

Mobile Facebook users continue to increase and this year Nearly 87.2 per cent of all Facebook users will access the platform via a mobile phone this year.

Twitter has 260.4 million users worldwide accounting for 10.6 per cent of all social network users.

Monica Peart, senior forecasting director at eMarketer, commented:  “Social networks as a whole continue to grow, increasingly resembling new internet users by accessing almost exclusively via mobile devices and gradually adding older users to their ranks.” 

eMarketer social media users worldwide ()

More like this

eMarketer releases latest UK social media usage forecast

eMarketer: social media, instant messaging pushing media time forward in India

FIPP exclusive: free eMarketer report on video trends to 2020

eMarketer: UK consumers increasingly comfortable buying by smartphone

FIPP World Congress 2017 | Meet the speaker: Geoff Ramsey, eMarketer

eMarketer: WeChat leads China's mobile messaging market

  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    9th Nov 2017 Features
  • Do publishers and platforms really need one another?

    We speak to media and social media blogger, consultant and lecturer Adam Tinworth on the evolving relationship media brands have with social platforms.

    8th Nov 2017 Features
  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    13th Nov 2017 Features
  • CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

    CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

    13th Nov 2017 Industry News
  • How Egmont is reaping rewards from creating ALT.dk

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    13th Nov 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site