As co-founder and chief innovation officer of New York-based eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of online marketing, media and commerce. Geoff co-founded eMarketer in 1996 and has since built it into a global subscription business that enables thousands of companies worldwide to get the intelligence and data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s mission is to help businesspeople make better decisions in a world being transformed by digital, by aggregating, filtering, organizing and analyzing essential data and perspectives from multiple sources. In 2016 eMarketer, Inc. Geoff helped navigate the sale of the business to the European media giant Axel Springer S.E. and has continued on in his role as Chief Innovation Officer.
Prior to starting eMarketer, and serving as its CEO for more than 11 years, Geoff spent 17 years in the advertising industry working for a variety of large New York agencies, where he ran multinational accounts for numerous brands at Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.
He speaks at major industry and corporate events around the globe, including the Interactive Advertising Bureau (IAB), ANA, 4As, the Economist Conferences, e-G8 Forum in Paris, Dmexco, Festival of Media, CeBIT, The Conference Board, The Financial Times, Google, Facebook, Clorox, J&J and, Visa.
Geoff will speak at the 41st FIPP World Congress, 9-11 October 2017 in London, the UK. Meet him there.
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