Forbes launches new marketing product ‘Pulse’
“We’re always looking for ways to continue to evolve our BrandVoice product and integrate marketers and tell stories in new and innovative ways,” said Lewis D’Vorkin, Forbes Media chief product officer. “We created Pulse as a way to adapt to today’s media consumption patterns as more and more people search for content that combines articles, statistics and video.”
Toyota is the first marketing partner to launch a Pulse BrandVoice campaign on Forbes.com. Forbes plans to launch additional BrandVoice and editorial Pulse executions in the next few months. Each campaign is customised and includes a designed page on Forbes.com, as well as content ads on Forbes.com and in Forbes magazine.
More like this
Forbes and Condé Nast on the power of native advertising
Forbes launches data analysis platform
Forbes features native ad on its front cover for the first time
