To keep brands relevant and competitive in highly disruptive sectors such as brand publishing, insurance and higher education, businesses need to overcome an increasing number of digital challenges.
Better than Paper has published a whitepaper outlining simple but effective strategies that are being successfully deployed across the corporate publishing world. The featured case studies provide useful insights into driving higher engagement, improved customer insight and ultimately increasing revenue opportunities.
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FIPP member Better than Paper is a simple digital publishing platform which rapidly creates fully personalised magazines across all devices. The platform is cost effective, simple to use, quick to set up and integrates seamlessly with existing publisher IT systems.
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This episode, we hear from Lucy Kueng. She’s one of the go-to names for macro and micro industry analysis, a Google Digital News Senior Research Fellow at the Reuters Institute for the Study of Journalism, and has a tonne of other roles in the industry that allow her to see the bigger picture.18th Sep 2018 Insight News
Having a salesperson who really understands the format is critically important to branded content, according to journalist and digital media expert, Fara Warner.14th Sep 2018 Insight News
In this episode of the Media Voices podcast Mathew Ingram, media writer for the Columbia Journalism Review, explains why publishers need to take a more human approach to their memberships, the role of platforms in disrupting those relationships, and whether 'trust' is a meaningful metric.10th Sep 2018 Insight News
Social media has been open to the masses since the launch of platforms like Myspace in the early 2000s. Since then social networks offered a playground for billions of people to share, exchange and discuss content and ideas.10th Sep 2018 Insight News
Since its acquisition of Rodale's portfolio of magazine titles in January, Hearst has been experimenting at Pennsylvania-based Runner's World and Bicycling, with new business models, new talent, new paper stock and bigger sizes, as well as proposed redesigns for both titles later this autumn.17th Sep 2018 Features
As South Asia warms up to ecommerce, magazines are getting in on the act. Say hello to mcommerce.10th Sep 2018 Features
The team behind Bauer’s weekly TV listing title TV Choice magazine are to launch a brand new magazine dedicated to the 80s.10th Sep 2018 Launches
As the flagship title of the Slow Journalism movement, the print magazine Delayed Gratification is often described as a kick-back against the hasty pace in which the 24/7 news cycle hunts clickbait, starts telling stories but often miss the end. But associate and founding editor, Matthew Lee says it’s much more than just that.17th Sep 2018 Features
“When I say strong, faster, better, I don’t just mean that as far as goals for the reader, it’s really what the magazine is about. We’re hopefully a stronger brand; we’re faster at processing things and in delivering information and inspiration to our readers; and we’re just constantly trying to get better. We’re embodying the values of the brand, which is self-improvement.” Richard Dorment, editor-in-chief, Men's Health13th Sep 2018 Features
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