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Immediate Media launches insight service

Immediate Media has launched ‘Immediate Insiders’ – an insight service offering agencies and clients access to its panel of consumers.

The panel comprises almost 12,000 consumers, and is utilised to provide rich insight and detailed feedback on the impact and effectiveness of commercial campaigns.
 
Alison Finnegan, director of insight at Immediate Media, said: “The Immediate business is built on engaging a scale audience of passionate and affluent special interest communities. Insight is right at the heart of everything we do, and Immediate Insiders is already integral to our work in driving effective commercial campaigns.”
  
The panel can measure the effectiveness of advertising pre and post-campaign, including:
  • Brand awareness
  • Ad recall
  • Key message salience
  • Brand metrics
  • Campaign metrics
  • Call to action
  • Consumer follow-up
  • Product trials
  • Creative testing
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