Instagram starts letting ads be clickable

Meanwhile, Instagram new ads court ecommerce companies that need people to click-through and buy, and big-ticket advertisers like car companies that require more than a single image to show off their product.

So for the first time, Instagram will start showing clickable links, but only in its new multi-photo carousel ads that can tell a story by letting you swipe through four branded images in sequence. The new “Learn More” button that houses these links will open a URL in an internal browser within Instagram that allows you to quickly jump back to the feed with a tap of the top bar.

Source: TechCrunch

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