Total magazine industry Followers/Likes on Facebook, Twitter, Instagram, Google+ and Pinterest combined has reached 1.1 billion, up nearly five per cent versus last quarter. The Social Media Report is based on data provided by SocialFlow, exclusively for MPA, and reports on 200 magazine brands across 37 companies.
Facebook continues to lead magazine brands’ social media efforts with a 43 per cent share among the five networks tracked, and more than twice as many Likes for magazine media pages than Twitter Followers of the same brands. However, this is the sixth consecutive quarter that Facebook’s growth rate has slowed versus the prior quarter, likely due to the sheer size of the platform. A year ago, Facebook was tracking at 6 per cent growth in number of Likes quarter-over-quarter, but in Q4 2016 it is at +3 per cent versus the prior quarter.
Instagram is the fastest growing of the social media platforms for magazine media (+10 per cent quarter-over-quarter) and surpassed all of the other reported social networks in total Likes/Followers added among magazine brands participating in the Social Media Report. Instagram added more new Likes/Followers this quarter (+20 million) than did either Facebook or Twitter (+14 million and +18 million respectively). For perspective, the other two social media in the report—Google+ and Pinterest—added only 500,000 new Likes/Followers combined and posted flat percent changes quarter-over-quarter. Pinterest holds the smallest share of Likes/Followers of the five networks tracked at less than three per cent.
While Facebook remains the dominant social media network among more than half of the magazine brands tracked, there are noticeable editorial categories that rely strongly—and even primarily—on another network for their social media base, such as Twitter for the categories of Business & Finance, Spectator Sports, and Health; Instagram for Travel, Popular Culture, Adventure & Outdoor Recreation, Participatory Sports, and Women’s Fashion & Lifestyle; and Pinterest for Shelter and Women’s Service.
Click here to review a magazine brand-by-brand analysis of Likes/Followers by social media network for Q1, and click here for an analysis of the change in those Likes/Followers versus the end of the prior quarter.
To see the infographic summary which includes the Top Ten lists, click here.
More like this
The Native Advertising Institute just held their third annual Native Advertising Days Conference in Berlin, where the world’s best thinkers and practitioners of native advertising came together to share their insights. Here are 10 of the top tips.17th Nov 2017 Insight News
A growing middle class in China with a high propensity to shop for foreign brands is helping to drive up spending on goods bought outside of China, according to eMarketer’s cross-border ecommerce spending forecast.15th Nov 2017 Insight News
GroupM’s new State of Video report offers an insightful look at the business of television and video.15th Nov 2017 Insight News
Running an ad campaign is a pretty intricate undertaking. Many variables contribute to either success or failure. In general, you can discern three broad parts you need to consider.13th Nov 2017 Insight News
Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.9th Nov 2017 Features
Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?13th Nov 2017 Features
CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.13th Nov 2017 Industry News
One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.13th Nov 2017 Features
Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.13th Nov 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next