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Media Voices podcast: Bauer Xcel's Ian Betteridge on leading a data-driven digital division

On this week's episode, Bauer Xcel's Director of content and audience development Ian Betteridge talks about drawing together the separate roles of editorial and data-driven audience development, how commercial needs drive content strategy and how he brings together the print and digital teams to make the many brands he oversees a success. He also tells the story behind 'Betteridge's Law'.

In the news round-up, Peter and Esther talk about their highlights of the Digital News Report, why Quartz is partnering with Facebook Watch and a dismal set of newspaper ABCs. Peter gets excited about independent magazine publishing.

The Media Voices team are reading:

- Despite concerns about control, news publishers are still pushing a lot of content to third-party platforms, via Nieman Lab

- Platforms and publishers: A definitive timeline, via Tow Centre 

 

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