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Media Voices podcast: Paywall special

In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, the Media Voices team try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

What they are reading:

- Google’s news chief Richard Gingras: “We need to rethink journalism at every dimension”, via Nieman Lab

- What Google Chrome’s new built-in ad blocker means for you, via What's New In Publishing

- How not to do paywalls, via TechCrunch

 

 

FIPP have partnered with the team at Media Voices to bring you their podcast every week via our FIPP World newsletter. If you are not signed up to FIPP World yet, make sure you don’t miss any of Media Voices’ weekly interviews with industry leader and influencers. Sign up here.

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