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Media Voices podcast: PressPad founder Olivia Crellin on the need for diversity in journalism

In this week's episode of Media Voices, PressPad founder and BBC journalist Olivia Crellin explains how PressPad aims to diversify the media by removing one of the main financial obstacles to those trying to enter the profession.

In the news round-up, the team discuss a week of huge news around paywalls and take a deep dive into the potential impacts of a Spotify for news. 

We're reading:

- Why the "golden age" of newspapers was the exception, not the rule, via Nieman Lab 

- Three questions to ask your data when evaluating your paywall, via Digital Context Next

- How to get rich quick in Silicon Valley, via Guardian

 

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    Zenith has been tracking advertising expenditure across the world for the last 30 years. For most of this time we’ve looking at the market as a whole: how advertisers have collectively adjusted their budgets in response to changing economic, legal, political, technological and cultural environments. However, since 2015 we’ve also taken a focused look at luxury advertising in particular, and teased out the challenges and trends that are unique to this important category. This week we published the fourth annual edition of our Luxury Advertising Expenditure Forecasts, which tracks expenditure by luxury advertisers in 23 markets. Here’s what we found.

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    A recent study to test the effectiveness of various media strands in brand building highlights a major discrepancy between what the advertising industry think and what empirical evidence suggests.

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  • Media Voices podcast: Paywall special

    In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, the Media Voices team try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

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  • GDPR spotlight: GDPR - a checklist for publishers

    The European Union’s new General Data Protection Regulation (GDPR) that comes into effect on 25 May will redefine the online relationship between publishers and consumers. If companies have not already taken the steps outlined below, it might be too late but this checklist could be handy to see how compliant you already are.

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