Media Voices podcast: Positive News' Sean Dagan Wood on building membership around constructive journalism

[Sponsored] In the last FIPP Insider in London, Timo Lehesvirta, Sustainable Forestry Lead at UPM, gave insights into why sustainability and biodiversity matter in 2019.

Three-quarters of people in the UK still read physical books rather than their digital equivalents, according to estimates from the Copyright Infringement Tracker.

Native advertising is gaining ground and favour among advertising campaigns, making up a growing part of overall revenue. These gains are expected to continue over the next three years as fully integrated advertising campaigns continue their onward ascent.

View and download the speaker presentations from the FIPP Insider in London, 12 December 2018.

Spinning off a monthly print magazine in 2017 to create an additional revenue stream for Italy’s hugely popular cooking website, Giallo Zafferano, was such a significant success that it sold 2.5 million copies in the first year, says Daniela Cerrato, head of digital product marketing of the Italian magazine division at Mondadori Publishing Group.

In this industry, change is constant. Though, over the last number of years, we've seen increasing numbers of mergers and acquisitions on the media landscape. 2018 was no different, with magazine media marketplaces restructuring, consolidating and diversifying. 

Chronicling the nation’s issues, events and history as it happens, Time magazine shies away from nothing and creates emotional impact in an instant. Time magazine is known for its iconic covers, something D.W. Pine, Time’s creative director, recently called “one of the most iconic pieces of real estate in journalism.”

One of the greatest successes born from the new Thomas Cook Media and Partnerships division within the Thomas Cook travel agency was the rebirth of the printed magazine, The Excursionist, originally founded in 1851. Speaking at FIPP Insider in London, Ed Marr, group head of commercial publishing, media and partnerships at Thomas Cook Group, explained how an integrated multi-channel media offering within the holiday retail company made this possible.

As we near the midpoint of the Trump presidency, The Atlantic has cataloged the 50 most norm-bending moments of the administration, analysed by 50 of The Atlantic’s writers and contributors. The digital report, “Unthinkable,” enumerates the incidents that would have been unimaginable under most any previous US president, Republican or Democratic.