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Media Voices podcast: The Pool's Sam Baker on measuring digital success and launching paid-for newsletters

On this week's episode of Media Voices, we hear from long-time publishing pro Sam Baker, co-founder of women's site The Pool. She talks about what digital success looks like, content partnerships and why she's launching a paid-for email newsletter.

Chris is away this week, so in the news round-up Esther and Peter chat between themselves about Chrome's built-in ad-blocker, print redundancy risks from a digital shift at Trinity Mirror regionals, the good, the bad and the ugly of the latest ABC figures, foreign subscribers for US publications and a couple of interesting platform plays at the Guardian.

 

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