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MPA data shows magazine media audience growth

Average monthly magazine media audiences grew 9.8 per cent for the months of August, September and October 2014 versus the same months in 2013, according to MPA’s Magazine Media 360° Brand Audience Report.

The report reveals an average gross audience for magazine brands of 1.50 billion in August/September/October 2014 (1.53 billion including brands for which prior year data was incomplete), up 9.8 per cent over the same months in 2013 (1.37 billion). The strong quarterly performance was powered by video and mobile web consumption, up 59.2 per cent and 90.8 per cent, respectively, over the same quarter in 2013.

The report covers 151 magazine media brands from 34 companies, representing 95 per cent of the reader universe.

We recently launched the new FIPP.com (in beta, while doing live testing and refinements). The relaunch is not only about look and feel, but even more so about us providing a platform to further enable the sharing of ideas, insights and opinions within our global network. If you have a story to tell, or are interested in contributing to FIPP.com on a regular basis, get in touch with our communications manager, Amy Duffin.

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