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MPA releases Magazine Media 360° Brand Audience Report for August 2018

The August 2018 Magazine Media 360° Brand Audience Report shows that total audience has reached 1.8 billion, up +1.5 per cent versus August 2017 for the 112 magazine brands in the analysis.

MPA - the US association for magaine media, continue to see double digit growth in mobile web and video audiences. Mobile web was reported to have an +11.8 per cent increase versus August 2017. Mobile shows no signs of slowing down its robust growth in 2018.

Video is up strongly by +47.9 per cent, and for the second consecutive month, the Video audience (at 183 million) is greater than the Web audience (at 160 million), fueled by the growing popularity of Video viewing on Mobile devices. 

 

MPA 360 August 2018 ()

MPA

 

See the August 2018 Brand Audience Report.

See the infographics here.

MPA is a member of FIPP.

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