The August 2018 Magazine Media 360° Brand Audience Report shows that total audience has reached 1.8 billion, up +1.5 per cent versus August 2017 for the 112 magazine brands in the analysis.
MPA - the US association for magaine media, continue to see double digit growth in mobile web and video audiences. Mobile web was reported to have an +11.8 per cent increase versus August 2017. Mobile shows no signs of slowing down its robust growth in 2018.
Video is up strongly by +47.9 per cent, and for the second consecutive month, the Video audience (at 183 million) is greater than the Web audience (at 160 million), fueled by the growing popularity of Video viewing on Mobile devices.
See the infographics here.
MPA is a member of FIPP.
More like this
View and download the speaker presentations from the FIPP World Media Congress, 12-14 November 2019, Las Vegas.26th Nov 2019 Insight News
FIPP’s first Media Intel Report, a glossy bookazine containing some of the highlights of the research, white papers and ‘how to’ reports produced by FIPP during 2019, appears this week - in time for FIPP’s World Media Congress in Las Vegas.13th Nov 2019 Insight News
Technology companies up the stakes as paid digital subscriptions near 20 million globally.13th Nov 2019 Insight News
The annual FIPP Insight Awards, supported by UPM, The Biofore Company, recognise the best research and insight initiatives from magazine media from all over the world.11th Nov 2019 Insight News
The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas.2nd Dec 2019 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next