Successful strategies for news organisations revealed in Reuters Institute report
Innovators in Digital News is written by Lucy Küng, research fellow at the Reuters Institute for the Study of Journalism, University of Oxford. The book explores how international media organisations – including The Guardian, The New York Times, Quartz, BuzzFeed and Vice – approach digital news.
How do they operate? How do they innovate? What strategies have they adopted and why? Which structures, skills and attitudes are necessary to make digital journalism succeed? How are they financing their operations?
Lucy Küng identifies and discusses the common elements that underlie these organisations’ success with digital news. While far from a universal prescription for dealing with the turmoil in the media industry, this book provides valuable pointers for how all players, legacy and clean sheet, can seize the growth potential that digital markets present.
Lucy Küng will be speaking at the FIPP/VDZ Digital Innovators Summit in March 2016.
Download the Executive Summary and first chapter (pdf) on fipp.com or from the the Reuters Institute.
Purchase a copy of the publication via Amazon or IB Tauris.
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