IPC fashion title Look publishes interactive print issue

UK-based IPC Media has published an interactive print edition of its fashion title, Look.

This edition of Look is ‘instantly shoppable’, according to IPC, and offers readers the chance to buy products directly from the page in three ways: ‘Blip to buy’ from the print edition ‘tap to buy’ from the digital edition and the Look website’s online pop-up shop.

Look has used Blippar technology to make the print edition interactive, which is available on newsstands for 99p (€1.15) or as an iPhone or iPad version.

What is Blippar?

Watch a demonstration of how Blippar works by opportunities director Stephen Shaw, who presented at FIPP’s Congress this September in Rome, Italy.

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