IPC Media brands launch on Kindle Fire
IPC Media has announced it has launched 34 of its brands on the Kindle Fire platform.
Amazon has selected six of IPC’s brands (Marie Claire, woman&home, Decanter, Cycle Sport, Ideal Home and Uncut) for promotion with a special offer for readers to claim a free 60-day trial period.
In addition to the Kindle Fire expansion, 27 IPC brands will be available on Apple Newsstand taking the total number of brands on Newsstand to 62.
Digital publishing director Paul Cheal said: “We are delighted to be able to make our titles available on new digital storefronts as they emerge. We are starting to see strong demand for our magazines on Apple Newsstand, and as Kindle Fire already accounts for 20 per cent of tablet sales in the US, this represents a fantastic opportunity for IPC’s entire portfolio.”
IPC is working with Pixelmags to provide content for Amazon Kindle Fire.
