Issuu adds buy button to digital magazines

Facebook Instant Articles. Google’s Accelerated Mobile Pages. Apple News. Snapchat Discover. Tech giants are clamoring to distribute content; meanwhile, magazines are struggling.

Newsstand sales for magazines plummeted over 14 per cent for the first quarter of 2015 year over year. Revenue from consumer magazines is expected to be flat this year at about US$24.6bn, PricewaterhouseCoopers estimated.

Yet the print business is still looking for alifeline, this time to e-commerce. Eight-year-old digital publishing platform Issuu released a new tool for in-publication shopping, the company announced Wednesday. The system now integrates clickable links on top of digital pages that direct to third-party sites like Amazon, Etsy and eBay.

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Source: International Business Times

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