Juicy Publications has launched a local edition of OK! in Pakistan, as a result of a licensing agreement with Northern and Shell.
Ok! Pakistan launched on 22 March and will be available on newsstands from April. The monthly magazine has a cover price of 500 RS (€3.69) and a print run of 20,000.
According to Juicy Publications’ CEO, Saher Paracha, OK! Pakistan aims to “revolutionise and redefine celebrities in Pakistan with the goal of highlighting the nations’ extraordinary heritage and promoting Pakistan’s multifaceted talent, high achievers and national pride, on an international platform. OK! Pakistan will bring to its audiences the very best of celebrity, fashion, beauty, lifestyle and society news with worldwide exclusives for both national and international celebrities.”