Cosmopolitan, a member of the Union of publishers of Russia (GIPP), launched its CosmoShop project – an online shopping service under the its glossy brand in Russia. The first project of its kind in the Russian media market, it creates a new trend in the region's ecommerce landscape.
Users of the CosmoShop service receive up to 30 per cent cash back from purchases made in the featured stores, as well as coupons and invitations to special promotions. The growing number of participating stores has now surpassed 800.
Cosmopolitan group publisher Maria Kolmakova said “Cosmopolitan is not just a popular women’s magazine: it’s a way of life – and life is now influenced by new technologies. Online shopping is becoming increasingly popular, with demand growing daily. That is why we decided to bring the best stores together in one location – not on an aggregator, but on one of the most popular women’s sites. Our readers love and understand shopping. Now, after reading about the season’s new trends on Cosmo.ru, they can immediately find a great buy at a great price – that’s smart and fun!”
Total purchases exceeded 1 million rubles (US$17,350) in just the first few days after CosmoShop launched. Individual purchases averaged 3,450 rubles ($60).
CosmoShop is advantageous for both buyers – who receive discounts – and stores – that gain access to an audience of more than 17 million people. Users are a community of active people who are loyal to the Cosmopolitan brand and its business partners, take an interest in whatever’s new in every aspect of life, and that love shopping.
Detailed information about CosmoShop is available on cosmo.ru/cosmoshop.
The Union of publishers of Russia is a member of FIPP.
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