Cosmopolitan to launch in Japan early 2016
Cosmopolitan in Japan will feature a combination of articles about overseas trends, news carefully chosen from Cosmopolitan worldwide and original Japanese content. Envisioned readers are today’s millennial women, including working women who are interested in overseas trends and students who dream of global careers.
Focusing on strengthening digital business operations, Hearst Fujingaho has been pursuing a “Digital First/Mobile First” strategy. Cosmopolitan will be the first brand to launch solely online, without a corresponding print magazine. It will also be Japan’s first website to adopt the proprietary Hearst Group MediaOS publishing platform, currently being rolled out in markets around the world.
MediaOS enables editors to identify and publish popular articles from worldwide sources and analyze what topics are generating a buzz on social media. For advertisers as well, the use of a globally unified template facilitates cross-market campaigns that maximize the Hearst global network. T
he upcoming launch of Cosmopolitan will implement programmatic sales of rich media ads and native ads that combine high viewability with original design and exceptional usability.
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