Dennis has launched a new motoring website, drivingelectric.com, an online guide to buying and owning electric vehicles.
This is the first launch from Dennis since being acquired by private equity company Exponent. Dennis already publishes Auto Express and Carbuyer, which give car buyers information and inspiration to buy their next vehicle. In 2014 the company acquired buyacar.co.uk which completed the circle by enabling consumers to purchase cars and finance them online. Buyacar is now one of the UK’s leading online-only car dealerships, with sales in excess of 5,000 cars a year.
Drivingelectric.com features reviews, insight and advice for the increasing number of new car buyers looking to go electric. Content will focus on the real issues facing buyers, and will feature reviews of every electric, hybrid and plug-in hybrid car on the market. This is supported by a huge number of advice features and videos from basic myth busters to more practical information, plus news and buying guides.
Commenting on the launch, Dennis CEO James Tye said: “Drivingelectric.com is a key launch for us. Not only does it recognise the increasing importance of electric vehicles for both consumers and the industry, it’s also a clear statement of intent under our new ownership.
“As a company we’ve always valued our ability to launch, innovate and evolve at speed and this is an approach clearly supported by the company’s new shareholders, Exponent. This will be the first of many growth initiatives that Dennis will be announcing over the coming months.”
Managing director of Dennis Automotive, James Burnay added: “Now is the perfect time to launch a site dedicated to electric vehicles. The huge number of electrified cars launching in 2019 onwards, coupled with the explosion of consumer interest in electric cars, shows that the industry and car buyers are ready to make the switch. We will be there to advise, inform and guide them.”
The new site will be supported by a GBP£1.5m (USD$1.95m) marketing campaign, and a DrivingElectric newsstand magazine will launch in December 2018.
Volkswagen will be the launch partner of the site until the end of 2018 with cross platform and brand activity, negotiated through its media agency PHD. The Volkswagen and drivingelectric.com partnership will include a range of associated articles and videos that will help inform potential buyers about the practicalities of electric cars.
Thomas Brady, communications manager of Volkswagen UK, added “Drivingelectric.com leads the way in democratising electric vehicles for the masses. This partnership also plays a key role as part of Volkswagen’s long term strategy around ‘Electric for All’ and introduction of the ID range in 2020.”
The website is fronted by associate editor Vicky Parrott, who has held a number of senior roles at high-profile titles including What Car?, Autocar and DriveTribe.
The site is now live at drivingelectric.com.
Dennis is a member of FIPP.
More like this
Meredith Corp's Special Interest Media Group and The New York Times Company are introducing a series of Times-branded special edition publications that will be available at Meredith's Magazine Store, Amazon and on retail newsstands nationwide beginning July 26.18th Jul 2019 Launches
Earlier in May, Instagram launched a series of digital-only Insta-zines that aimed to help students around exam season, with mental health support and advice. The magazine, called #GramFam, was created with The Mix, a crisis service for youth, and CALM, charity Campaign Against Living Miserably. Previous editions went live in September 2018, in time for the first few weeks of university.28th May 2019 Launches
Vogue Spain has launched an editorial project dedicated to women's leadership, entrepreneurship, business and lifestyle, in partnership with Banco Santander.23rd Apr 2019 Launches
Dennis has announced the launch of Cyclist Off-Road. This is the third print magazine to come out of the Dennis portfolio of cycling magazines, with Cyclist and BikesEtc coming beforehand.3rd Apr 2019 Launches
'Paywalls: How to start your subscription strategy' is a comprehensive report about how media companies can start a subscription monetisation strategy. Focussed on the international publishing industry, the report is an in depth analysis of how to build lasting and profitable relationships with readers.15th Jul 2019 Insight News
Meredith Corporation has appointed Patrick Moffitt as managing editor of Parents and Parents Latina, effective immediately. Patrick reports directly to Parents editor-in-chief Liz Vaccariello.10th Jul 2019 Industry News
The first internet ad appears in 1994, and we’ve been forecasting the rise of internet advertising ever since – and we’ve often found that its growth has exceeded our expectations. In our latest edition of our Advertising Expenditure Forecasts, published on 8 July, we forecast for the first time that internet advertising will exceed 50per cent of the ad market15th Jul 2019 Insight News
Hannah Williams is head of digital content for BBC Good Food, an Immediate Media-owned brand with a 30 year old legacy in print and digital. Here, she talks to us about the publication’s successful first steps into the world of voice.10th Jul 2019 Features
Condé Nast has appointed Natalia Gamero de Castillo as managing director of Condé Nast Spain, effective immediately. Javier Pascual del Olmo will become chairman. He continues to be CEO and chairman of Mexico and Latin America.16th Jul 2019 Industry News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next