Prisma Média to launch Harvard Business Review in France
After launching a successful test edition in France earlier this year, Prisma Média is to introduce a regular edition of Harvard Business Review (HBR) in 2014.
Launched in April this year, the test edition of HBR Edition Francaise was available on newsstands for two months. The print edition was sold for €17.90 and the digital edition for €13.99.
“We are excited about the extremely positive reception from both readers and advertisers to the test issue,” said Martin Trautmann, editeur du pôle premium, Prisma Média. “We have demonstrated with HBR Edition Francaise that we can not only manage our historic business titles such as Capital and Management successfully, but also launch from scratch a new and innovative title.”
