Augmented reality (AR) specialist Layar has launched the Layar Creative Studio to aid brands, advertisers, publishers and agencies in planning, creating and executing AR and interactive print solutions.
The Layar Creative Studio will help businesses create marketing and advertising solutions based in AR, and the company says its launch is in response to a demand to produce, execute and evaluating campaigns.
“From our best-in-class self-service tools to our comprehensive services, Layar is a champion of Augmented Reality on all fronts. The launch of the Layar Creative Studio represents how deeply invested we are in helping our customers succeed when using our products. We believe this will also result in an improved AR and Interactive Print experience for the consumer,” said Quintin Schevernels, CEO of Layar.
Layar is a FIPP member.
More about the launch of Layar’s Creative Studio: