Lessons on creative storytelling from Buzzfeed Germany and WeCreate

From the slow grind of investigative reporting to the short, sharp hit of a TikTok video, the penultimate webinar of this year’s Digital Innovators’ Summit looked at ways to create and deliver captivating content.

Joining FIPP CEO James Hewes and John Wilpers, senior director USA at Innovation Media Consulting and co-author of FIPP’s Innovation in Media World Report, to discuss contrasting approaches to journalism were BuzzFeed Germany Editor-in-Chief Daniel Drepper and Adil Sbai, CEO of WeCreate, a company that combines data management, artist management and agency work centered around TikTok.


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