Lürzer’s Archive showcases outstanding print advertising campaigns
The Lürzer’s Archive is celebrating its 30th anniversary with an international touring exhibition of its selection of the 30 most outstanding pieces of advertising in large format.
The 30|30 exhibition – 30 Years of Lürzer’s Archive. 30 Favourite Print Campaigns – kicked off in Hamburg and made another stop in Frankfurt, with stops planned for Cologne 16-21 September and New York on 30 September 2014.
Thirty years ago, advertising copywriter and agency owner, Walter Lürzer, set up the Lürzer Archive, a magazine, or directory of ads from all over the world to help agencies to get inspiration and marketers to see what was going on beyond their horizon.