In the aggregate, magazine media audiences were up 9.8 per cent in the first half of 2015 versus the first half of 2014.
As reported in The Magazine Media 360° Brand Audience Report, which uses data from leading third‐party providers, the audience for magazine brands grew to almost 1.7bn for first half 2015 versus 1.5bn for first half 2014.
Consumer demand for magazine media on mobile web continues to turbocharge growth with an impressive 67.4 per cent increase in audience over the same period last year while video audiences turned in the second biggest increase at 10 per cent.
Print, including digital editions, which makes up 58 per cent of the total audience, experienced a slight decline of 1.5 per cent and web (desktop/laptop) audiences were essentially flat, up 0.4 per cent for the first half.
By editorial category, Business and Finance, Pop Culture, and Epicurean showed the most overall audience growth, up 27.3 per cent, 19.3 per cent, and 17.7 per cent year-over-year respectively. The complete report, which currently covers 141 magazine media brands from 32 companies representing 95 per cent of the reader universe, can be found at www.magazine.org.
Reflecting on the results, Mary G. Berner, president and CEO, MPA—The Association of Magazine Media said, “The Magazine Media 360° Brand Audience Report’s first reported half year-over-year results confirm the enthusiasm for magazine brands across multiple platforms in addition to the print format.”
Find out more here.
More like this