Magazines see audiences shift to mobile

“Over the last 11 months, we have seen an almost uninterrupted trend in the magazine media audience mix by platform,” said Linda Thomas Brooks, president and CEO, MPA. “While web access on laptop and desktop is down slightly, video and mobile web audiences are growing by substantial double digits. For every one desktop/laptop unique visitor that was lost, nine new mobile unique users were added. And with new MRI data released in June, print audiences grew 1.5 per cent compared to last year.”

For the first half 2016 average, more than one third of the reported magazine media brands increased Magazine Media 360° Total Audience by 10 percent or more and nearly one fifth increased by 25 per cent or more. By category, Travel (14.9 per cent), Women’s Fashion and Beauty (14.9 per cent) and Business & Finance (14.1 per cent) all grew by double digits and more than twice the average.

The complete Brand Audience Report can be found at

MPA is a member of FIPP.

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