Cranmer, former global executive director at Dentsu Aegis Group, was appointed as Magnetic’s first chairman, when Magnetic opened its doors in March 2015. Since launch, he has worked alongside Magnetic CEO, Sue Todd and her team, to help communicate the benefits of magazine media to advertisers.
Magnetic chief executive, Sue Todd said in a statement: “Mark’s knowledge and experience has been invaluable in setting Magnetic’s foundations over our first two years. He has been instrumental in driving more collective action from the sector and I have enjoyed working with him immensely. Marcus is of course already close to Magnetic and I look forward to having greater input and his ongoing support for big initiatives to help prove the contribution of magazine media’
Marcus Rich said: “It’s a dynamic time for magazine brands, with opportunities for advertisers changing at a pace. We have only just begun the job of better evidencing the effect that our unique and highly engaging magazine environments offer advertisers. I look forward to extending my role from one of founding partner to a more active role as Magnetic’s chairman.”
Above: Marcus rich speaking at the FIPP World Congress in 2015
Mark Cranmer said: “I am proud to have been involved in launching and establishing Magnetic as a critical marketing agency for magazine media. As the sector evolves at pace, there is a need for increased efforts to prove beyond doubt the essential role magazine media play. I know Sue, Marcus and the team have some solid plans in place to do this.”
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