New and updated insights into Canada’s consumer magazine media in new Fact Book
From engagement with key influencers to ad effectiveness, the Magazines Canada’s Consumer Magazine Fact Book 2014 shows that print and digital magazine media are crucial platforms in reaching Canadians.
According to the annual report, magazines capture and hold attention better than any other medium, remain an important part of consumers’ leisure time, and translate advertisements into consumer action.
Some highlights from this year’s Fact Book include:
– Print magazine readership is consistent across generations, seeing less fluctuation among age groups than TV, Internet and radio.
– Consumers spend a significant amount of time – 40 minutes on average – reading a print issue.
– 92% of consumers read a magazine at least once a week.
– One third of consumers (34%) set aside special “me time” for magazines.
– Print is still top for absorbing and processing information: both print and digital ads receive the same amount of recall and 78% of consumers believe that print magazines and websites serve different purposes.
– 53% of readers made a purchase based on a print ad, and 58% look for more information after seeing an ad. The number is even higher for 25-34 year olds (65%).
With new and updated insights into Canada’s magazine media, the Fact Book is a definitive resource for industry trends and an essential tool for those in magazine sales, media planning and research. It is available to download in both French and English.
Download the Magazines Canada Consumer Magazine Factbook 2014.