Marie Claire launches new distribution channel through Fabled by Marie Claire
Fabled by Marie Claire customers, both online and in store, will receive a free copy of Marie Claire with their purchase, in a move that will expose the magazine to a highly targeted audience. The sampling of the magazine in this way also enhances Fabled by Marie Claire’s consumer offering.
Justine Southall, Time Inc. UK’s managing director, fashion & beauty, says: “Fabled by Marie Claire is attracting premium beauty fans across the country. Getting the magazine into their hands while they are in the Fabled by Marie Claire environment is a fantastic marketing opportunity for our print product. This is an intelligent distribution strategy for Marie Claire that will ensure a highly relevant audience for our commercial partners.”
Fabled by Marie Clairethe brand’s beauty and wellness destination drawing on Marie Claire’s 27 years of expertise in the beauty industry. Its ecommerce site and service offer is outperforming initial sales targets and is particularly attracting millennial premium beauty customers. Fabled by Marie Claire offers a range of beauty and wellness brands as well as exclusive content from a dedicated editorial team. The online beauty store is a retail collaboration with Ocado which launched online and with a flagship West End store in August 2016.
Source: Time Inc. UK
Time Inc. is a FIPP member.
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