Sir Martin Sorrell leads lineup for Print and Digital Research Forum Symposium in London
The PDRF takes place on 17-20 October and is targeted at media owners, media planners, advertisers and measurement companies who will discuss and debate key questions facing media research, media planning and buying and the media industry.
This year’s Symposium, themed ‘Media Invention and Reinvention’, will cover topics including:
- Media planning and buying – what is our new trading currency? Is it fit for purpose, and who is in charge of trading now?
- Media business models – how far can we go in re-thinking our paid-for content strategy and who has got it right? How can we make audience quality count?
- Media content – if we were starting again now, how would we plan content across platform and device – and what role would the paper/original version have?
- Media measurement – are we measuring the right things, are we measuring them well, and how can we learn to love hybrid?
For more details about the PDRF Symposium, visit www.pdrf.net.