Media CEOs look to smartphones, tablets for digital growth
Emarketer reports that CEOs within the media and entertainment industry are leaning on social media, as well as tablets and smartphones, to encourage growth and build customer connections in the future.
Ernst & Young surveyed CEOs from global entertainment and media companies for a September 2012 study on digital growth and found that while social media has a solid position within these companies, many CEOs are more bullish on mobile and tablets for future growth.
When asked about the role social media plays within their companies, 84 per cent of respondents said it allowed them to connect with customers, while 69 per cent said social was a tool to build audiences. Additionally, 63 per cent highlighted how social helped with brand building and 50 per cent said it served as a distribution platform or channel, and also as a source of revenue.