As part of the new Meredith Weddings Group, mywedding.com will power the local search feature and wedding websites for marthastewartweddings.com.
When asked how long it took to develop this partnership, Martha Stewart Weddings VP and publisher Patti Follo said, “Meredith, back in November 2014, entered a partnership with Martha Stewart Living Omnimedia…almost simultaneously Meredith acquired mywedding.com and it was a very strategic and deliberate effort on behalf of Meredith to enter the bridal space based on the target of Millennials.”
This aggressive move by Meredith to enter the wedding space in late 2014 was marked by the agreement with MSLO to operate all its media properties, which includes Martha Stewart Weddings magazine and marthastewartweddings.com. The acquisition of mywedding.com occurred one month later.
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