Mobile commerce sales have doubled in the space of a year and now account for almost a quarter of total online sales in the UK, reports Econsultancy.
This statistic highlights the growing importance of m-commerce at a time when many retailers are still struggling to develop effective, user-friendly mobile sites and apps.
The new data from IMRG and Capgemini shows that sales completed through mobile devices accounted for 23.2 per cent of total ecommerce sales in Q2 2013, up from 11.6 per cent in the same period last year.
A separate survey included in the Econsultancy Mobile Commerce Compendium found that half of smartphone owners (51 per cent) hadn’t made a purchase using their smartphone in the previous six months, which shows that there is still huge potential for m-commerce sales to continue rising as a proportion of total online sales.
Read the rest of this article at Econsultancy.