Motivate to launch Cyclist in the Middle East
Ian Bedwell, international licensing director for Dennis Publishing said: “Motivate already license The Week in the Middle East, so we know that they will do a fantastic job with Cyclist too. Cycling is a hugely popular pastime in the Middle East, with more races being added to the calendar there each year.”
Ian Fairservice from Motivate Publishing said: “We are delighted to have agreed this deal with Ian and the team at Dennis Publishing. Cycling is becoming a hugely popular pastime in the Middle East. Launching the title now will allow us to grow the global audience of the brand.”
Cyclist now has four international licenses available in 15 territories across three continents. The cover price of Cyclist Middle East will be 25 AED (€6).
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