MPA announces the 2018 Kelly Awards winners

“Advertising in magazine media is proven—through audited, validated, and accredited measurement—to contribute to brand success,” said Linda Thomas Brooks, president and chief executive officer of MPA.“The Kelly Awards showcase the best of the best in magazine ad creative and this year’s winners designed campaigns that were both incredibly innovative and highly effective in achieving results for their partners.”

Awards were presented in three categories: best print magazine creative, best magazine media creative/campaign, and best custom magazine media programme. The winners were chosen by a panel of judges composed of top agency creative directors, marketing executives and magazine media experts.

“Not only was it an honour to judge the prestigious Kelly Awards, it was inspiring,” said Monika Grabania, AVP Corporate Omni Media, L’Oréal USA. “I was blown away by the creativity and originality expressed by these campaigns and the many unique ways that magazine media engages audiences.”

The awards ceremony was held during the American Magazine Media Conference on Tuesday, February 6. Alison Overholt, vice president and editor-in-chief of ESPN the Magazine and espnW, served as Master of Ceremonies. Winners were judged on the goals, elements and impact of the advertisement or advertising campaign. They are as follows:

Best print magazine creative

Campaign title: M&M’s Caramel Launch – advent accordion pop-out unit

Magazine: Food Network Magazine

Agency: Mediacom/Starcom

Advertiser: M&M’s (MARS)

Best magazine media creative/campaign

Campaign title: The O Mag Insiders for Chico’s, Pandora & Clinique

Magazine: O, the Oprah Magazine

Advertiser: Chico’s, Pandora, Clinique

Best custom magazine media programme

Campaign title: Personal Style Awards

Magazine: Elle

Agency: Mindshare

Advertiser: Tresemmé

Click here to see the full list of the winners, finalists and panel of judges.

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