MPA announces the Kelly Awards winners

The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives.

“Magazines continue to offer the most innovative and effective advertising opportunities for clients,” said Linda Thomas Brooks, president and chief executive officer, MPA. “The 2017 Kelly Award winners demonstrate magazine media’s integral role in the advertising ecosystem and its ability to move product and influence consumers.”

Awards were presented in three categories: Best print magazine creative; Best magazine media creative/campaign; and Best custom magazine media program. The winners were chosen by a panel of judges composed of top agency creative directors, marketing executives and magazine media experts.

The awards ceremony was held during the American Magazine Media Conference (AMMC) on Wednesday, February 8. Michael Clinton, president, marketing and publishing director, Hearst Magazines served as the master of ceremonies. “I am consistently amazed by the extraordinary and creative advertising campaigns developed by magazine media—particularly in print magazines. It’s an honour to host this ceremony in celebration of the industry’s collective success,” said Clinton.

Winners were judged on the goals, elements and impact of the advertisement or advertising campaign. 

They are as follows:


Best print magazine creative

Campaign title: “On the go” An augmented reality experience 

Magazine: The New Yorker 

Agency: Neo@Ogilvy 

Advertiser: Qualcomm Incorporated


Best magazine media creative/campaign

Campaign title: Oprah’s favorite things 

Magazine: The Oprah Media Group (Oprah Magazine, and OWN) 

Agency: Initiative 

Advertiser: Amazon


Best Custom Magazine Media Program

Campaign title: TD rolling renovation 

Magazine: HGTV Magazine 

Agency: HGTV Magazine 

Advertiser: TD Bank/iCrossing

Source: MPA

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