MPA – the US association for magaine media, continue to see double digit growth in mobile web and video audiences. Mobile web was reported to have an +11.8 per cent increase versus August 2017. Mobile shows no signs of slowing down its robust growth in 2018.
Video is up strongly by +47.9 per cent, and for the second consecutive month, the Video audience (at 183 million) is greater than the Web audience (at 160 million), fueled by the growing popularity of Video viewing on Mobile devices.
See the infographics here.
MPA is a member of FIPP.
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