National Geographic Society has announced the promotion of Yulia Boyle to senior vice president of international publishing.
The new position encompasses oversight and management of magazines, books, digital editions, home entertainment, websites, digital portals and other ancillary publishing products in local languages globally. Boyle’s goal is to maximise National Geographic’s profits through strategy development, execution, marketing and business, focusing on growth of existing multi-product strategic partnerships, developing new product concepts and fostering cross-departmental collaboration to magnify National Geographic’s international presence, impact, revenue and mission.
Boyle previously served as vice president of international magazine publishing and business development for National Geographic. She has been instrumental in expanding the National Geographic brand in regions such as Indonesia, the Middle East, the Baltic states and former Soviet Union. She has been successful in conceptualising and launching new high-revenue, new-format publishing products, such as National Geographic Traveler Italy, distributed as a membership magazine to the 350,000-member base of Touring Club Italiano; and National Geographic Kids Sticker Collectible album in Western Europe, which was the largest single revenue generator for National Geographic Kids international in 2012. Most recently, she secured partnerships and assisted in launching new editions of National Geographic magazine in Mongolia, Georgia, Latvia and Iran, all of which debuted in 2012.