New media, new community and new rules to be discussed at MBAT conference

The Magazine Business Association of Taipei‘s (MBAT) sixth international magazine conference will take place on 10-11 July 2014, and will bring together executives from all over the world to discuss emerging trends and the latest business models for the industry.
The conference expects more than 400 international media executives to attend for a two-day speaker-led programme, as well as an exhibition featuring some of the best and newest magazine media related products and services. 
Chris Llewellyn, president and CEO of FIPP will deliver a keynote speech at the conference, as well as John Wilpers, senior director of Innovation Media Consulting and author of FIPP’s newest publication, who will reveal the world’s most successful magazine media innovations. Other internationally renowned speakers from the UK, US, Japan, Korea, China and Singapore will also appear on the programme.
Conference sessions include
  • New trends for global magazine media
  • Transformation of magazine media – keys to success
  • How to make money in a digital age
  • Digital content and marketing across platforms
  • Innovation of business strategies and brands
A special early bird rate for attendees is on offer until 31 May. For more information, visit the website or contact Gladys Wang.

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