NewspaperDirect rebrands as PressReader
Multi-channel newspaper and magazine content distribution and monetisation company, NewspaperDirect, has rebranded itself as PressReader. The company has launched a new website, www.pressreader.com, which is designed to address the changing state of the media industry.
The unified brand image demonstrates that PressReader is aligning its portfolio of digital content solutions with its vision of connecting people through news.
Alex Kroogman, CEO of PressReader said: “As the media industry has changed and grown over the years, our company has developed new technologies and products to better serve our customers and our partners. By unifying all of our products and services under the PressReader name, we feel we are better representing who we are today and where we are going in the future.”