Nikkei Business Publications and IDG form business alliance in Japan
B2B magazine media companies Nikkei Business Publications and US-based IDG have announced they are to form a business alliance in Japan.
The business alliance will involve IDG licensing its CIO and Computerworld brands to Nikkei BP and the company will have exclusive rights in Japan to use these two brands in its business. Today (4 June) Nikkei BP has launched CIO and Computerworld websites as theme sites of ITpro, which is a comprehensive information site on enterprise ICT.
Nikkei BP and IDG will work together to support the marketing activities of Japanese ICT companies looking to expand globally. Nikkei BP and IDG will also support marketing activities of non-Japanese ICT companies in Japan.