OM Yoga & Lifestyle is currently in the UK market, with content drawing on physical and mental disciplines of yoga. However, plans to internationalise and develop the brand has begun.
BSL has arranged the license in Sweden with First Publishing Group, under the local title Yoga World. Publisher Sara Valfridsson says, “For us this is the best yoga magazine anywhere and we are delighted to be bringing it to the Swedish market.”
The arrangmment in Hollland by BSL has been done with VIPMedia Publishing & Services. For CEO Jan Diepenbroek this an important development for the company and one he expects will consolidate his position in this sector of the market.
Director at Prime Impact Events & Media, Keith Coomber, said, “Launching OM Yoga magazine into Europe and Scandinavia has been an exciting move for us and we are already working with BSL on developing the brand in other territories, including Australia, Hungary, Italy, Poland and Serbia”.
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