Data released by PricewaterhouseCoopers and IAB Australia has confirmed that online advertising expenditure has surpassed Free to Air TV advertising revenue for the calendar year for the first time since the start of data collection in 2002, reports Publicitas.
Online advertising expenditure grew 19.3 per cent year on year to reach a total of AUS$3,986m. By comparison FTA TV reached $3,877m in the same period.
While all online advertising segments experienced double digital growth in the 12 months ended 31 December 2013, the general display advertising sector had the strongest growth at 28.4 per cent year on year to break the $1bn barrier for the first time. By comparison, search and directories grew 18.1 per cent and Classifieds grew 10.5 per cent year-on-year.
General display advertising expenditure for 2013 was $1.125m, while Classifieds advertising was $743m and search and directories reached $2.118m.