14 March 2022

Paywall pain points and how to overcome them

This week, we’ll be hosting a FREE virtual session on paywall pain points, looking at some of the most common areas of friction faced by publishers in implementing subscriptions strategies. The hourlong webinar will be hosted by James Hewes, President & CEO of FIPP, and feature insights from Alan Hunter – Co-Founder, HBM Advisory, Ana Lobb – VP Publishing, MPP, and Mark Whistler – Head of Product Marketing & Enablement, Zephr.

Direct-to-Consumer revenue streams

As the pandemic demonstrated, the move towards direct-to-consumer (D2C) revenues has accelerated in recent times. At the end of last year, FIPP published a report examining five key trends from the D2C Summit, which features exclusive insights from publications like Vogue:

“We’ve really embraced diversifying revenue streams,” said Kate Bird, Executive Director of Consumer Revenue at Condé Nast. “Whether it’s shopping, cooking schools, membership, education or other options, we’ve been exploring a lot of new e-commerce spaces. Data is everything. At Vogue, we’ve spent a lot of time digging into the core needs of readers. We talk to people who are part of Vogue Voices regularly – loyal customers who give us their opinion.”

Process-driven-implementation

This week’s event will take place on Wednesday 16th March at 2pm GMT. We’ll look at the latest developments in media paywalls, taking a detailed yet pragmatic approach to the current options – and applications – available to publishers today, covering topics such as: