Using evidence-based research from 110 studies across the globe, Proof of Performance: Making the case for magazine media, shows how magazine advertising works on print and on digital platforms. The report is published by FIPP, the worldwide magazine media association, and authored by FIPP research consultant, Guy Consterdine.
FREE download: Proof of Performance infographic.
Presentation at the FIPP Research Forum in London, May 2012: Guy Consterdine, FIPP research consultant.
FREE: Use the POP ad on your website. Link to http://www.fipp.com/publications/Proof-of-Performance (size: 200 x 300px).
Proof of Performance: Making the Case for Magazine Media(POP)
The FREE POP iPad app is an invaluable reference guide, an essential tool for those in magazine media to use in the marketing of the ad sales effectiveness of their brands. The app and digital edition are powered by digital solutions provider MagazineCloner.
POP on iPad
POP ebook/digital edition
POP Powerpoint presentations – open access, open files for you to edit, copy and drop into your own presentations: