Most pages of the magazine include links to purchase products, watch videos, visit webpages and more. Readers simply scan the pages with the Net-a-Porter app, which uses the Layar SDK to provide interactive scanning.
Tímea Lipták of Central Médiacsoport on how the FT + Google North Star Foundation Programme has helped the Hungarian publisher
Making a connection – Claire Singleton of Evessio talks about finding innovative solutions in the fast-moving events sector
New FIPP report: One year on from its launch, how has ChatGPT changed the media landscape?