Porter magazine uses Layar technology in launch edition

The recently launched Porter magazine, from Net-a-Porter, has used interactivity provided by Layar in its first edition.

Most pages of the magazine include links to purchase products, watch videos, visit webpages and more. Readers simply scan the pages with the Net-a-Porter app, which uses the Layar SDK to provide interactive scanning.

Layar is a FIPP member company.

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